• The drivers identified in the market are increasing demand for wood pulp from the paper industry, rising consumer demand for tissue paper products, and growth in the trade of wood pulp products.
• The restraints identified in the market are stringent environmental regulations, with respect to deforestation, and increasing energy and transportation costs.

Wood pulp is essentially used for the production of newsprint, cheap forms of paper, and hardboard. The report defines the market, in terms of end users, who procure wood pulp for various applications. The end users include institutional buyers who engage in the production of paper products. The market is segmented on the basis of geography.

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Rising Consumer Demand for Tissue Paper Products is Driving the Market

The rising global demand, along with consumption, for tissue paper, which is essentially used in kitchen, toilets, and household, is expected to drive the market’s growth over the forecast period. The United States is the largest consumer of tissue paper in the world, on average, 25 kg of tissue is consumed per person annually. About 37% of this consumption occurs via kitchen towels. Canada has 24% of the world’s boreal forests, and is one of the world’s largest pulp and paper market.

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Canada is the Largest Producer

Canada is the largest producer of wood pulp, globally, due to the presence of coniferous forest, which provides raw material for the paper industry.